One important characteristic of user experience is scrolling. There was a time when design was about putting all vital content above the fold and when you ran out of room there, create a new page. That forced the user into click click clicking from one page to the next to find all the relevant content.
But now with HD high resolution monitors on one hand and mobile devices on the other, the fold — that carryover from newspapers — has less and less meaning. And it turns out that more and more users are preferring scrolling a long page over clicking to many pages. Not everyone is sold on scrolling but it is certainly a fast growing trend.
Thus, the one page site is becoming more prevalent for simple brochure sites that just don’t require multiple separate pages. There are thousands of examples but here is just one:
While the introductory bottle cap twist is more cute than helpful, they do a great job of telling the story of their company and product on a single page. The benefit to the site visitor is that scrolling is a natural and continuous motion while clicking involves a decision to be made and a break in continuity.
Site owners often worry that people won’t scroll but just about every piece of recent evidence suggests otherwise. Consider, for example, the data here: Myth #3: People don’t scroll and also Scrolling is easier than clicking and Life below 600px.
Clearly, some sites are just not meant for single page scrolling, including large complex sites. And there is some question about possible effects on search engine analytics when there is only one page being tracked — although we have every reason to believe that Google will adapt to the trend.
But don’t be surprised if, instead of that 5 page site you had in mind, we propose a single long page for you instead.
The featured image for this post is the website Sanseveria – bread & bagels in bruges — another fine example of a one-page site.