Design Blog Orange County

8

Apr, 2014

Usability: why it matters

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User Experience (UX) in web design is one of the most vital topics to be considered when building and maintaing a website. UX is about what is needed to help the site visitor find value in your site — so they are more likely to stick around, learn more, and purchase your products or use your services. This is all part of and more than what we commonly know as user-friendliness. The available research and data on UX is enormous and growing. We do our best to keep up with advances in the field so that we can apply what we know toward bettering your site.

Much of the best available information on UX can be found at usability.gov  — the excellent site created and maintained by the U.S. Department of Health and Human Services. 

The site provides overviews of the user-centered design process  and various UX disciplines. It also covers the related information on methodology and tools for making digital content more usable and useful.

In the introduction to the topic, the graphic shown above  by Peter Morville, User Experience Honeycomb, is used to illustrate the primary attributes of user experience that must be considered for any successful web project. Among these are:

  • Useful: Your content should be original and fulfill a need
  • Usable: Site must be easy to use
  • Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation
  • Findable: Content needs to be navigable and locatable onsite and offsite
  • Accessible: Content needs to be accessible to people with disabilities
  • Credible: Users must trust and believe what you tell them

We hope to be blogging on some UX topics of interest. And if you choose to have your website designed by Simple Lives, we will certainly be working with you on achieving maximum user experience for your site visitors.